Having support from parents is important to any college student, and having a strong parent relations program is important to any greek organization. There are plenty of reasons your fraternity or sorority should put in the effort to develop a parents relations program. For one, many parents are uneasy about their child joining a greek organization, and describing the benefits of going greek can greatly ease family tension for these members. Furthermore, parents are generally happy to contribute to your group. Sometimes its a financial contribution to a new house, other times its sending brownies for rush or finals week. Regardless of the situation, its worth it to be on good terms with the parents.
One of the most useful tools we’ve found for developing a parents relations program is a parents email list. Creating a parents email list gives you a quick and non-invasive method to keep parents updated with whats going on in your group. It’s the perfect way to welcome new members parents into the group, and its great for informing parents about your group’s latest achievements.
To get parents started out on the right foot, it’s a good idea to send a welcome email to the parents of new members. In this welcome email, it’s best to discuss the positive aspects of your organization. Does your group have a higher GPA than the average student at your school? Do you enforce mandatory study hours? Parents love to hear their kids are doing well in their classes. It’s also a good opportunity to discuss famous alumni from your organization and past achievements that your group has been awarded.
After the initial email, staying in touch with parents is simple. A few times a semester, make an effort to send out a short email update with the latest happenings for your organization. The concept is simple – tell parents the sort of things they want to hear. Did you have 5 members achieve a 4.0 this semester? Did you win homecoming? Acquire an excellent new pledge class? Maybe one of your members got elected SGA president. Anytime something positive happens to your group, send a quick email out to the parents and watch their enthusiasm for your organization grow.
Any email list software can be used to create a parents email list. If your group is looking for a solution, GoZuus makes it easy for each member to add their parents email addresses, and the newsletter feature makes sending beautiful and elegant parent newsletters simple.
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