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Following up on our last post about how frequently to send out alumni newsletters, we’re going to discuss what to include in alumni newsletters. For many alumni, especially those that no longer live near your chapter, the newsletter is their only method of involvement. The decision of what to include in a newsletter is even more important considering some alumni will just glance at a few sections of the newsletter, and dismiss it entirely if the content they happen to browse isn’t something that interests them.
Alumni are a tricky group to keep happy. Send them too many updates, and they’ll complain that you’re spamming them with information. Don’t send them enough updates, and they’ll grumble that they have no idea what’s going on in the chapter. We recommend a two part approach: short 1-2 paragraph email newsletters once a month, and a more lengthy printed newsletter once or twice a year.
We’ve updated the directory export feature to include four output options. Group admins are now able to export complete member contact information, members’ custom profile fields, member mailing addresses, and parent mailing addresses.
The most exciting part of this new feature is exporting mailing labels. Both members mailing addresses and parent mailing addresses can be exported. There are two format types for exporting mailing addresses: CSV and PDF. CSV files can be used with Microsoft Word or another word processor for a mail merge. PDF files are formatted to print on Avery 5160 or 8160 address labels. Sending out printed newsletters just got a whole lot easier!
Having support from parents is important to any college student, and having a strong parent relations program is important to any greek organization. There are plenty of reasons your fraternity or sorority should put in the effort to develop a parents relations program. For one, many parents are uneasy about their child joining a greek organization, and describing the benefits of going greek can greatly ease family tension for these members. Furthermore, parents are generally happy to contribute to your group. Sometimes its a financial contribution to a new house, other times its sending brownies for rush or finals week. Regardless of the situation, its worth it to be on good terms with the parents.
We’re excited to announce the release of newsletters. Newsletters is a tool that simplifies the process of creating email newsletters, and makes it easier to stay in contact with parents and alumni. Not only does it take fewer than 5 minutes to send out a newsletter, your newsletter will look great too. In three short steps, you’ll be able to create a newsletter that looks like the picture below.